Transformation at Müller Industrie-Elektronik GmbH: Shaping the future together with neu/wagen

20.01.2025 - With the support of the neu/wagen transformation network, Müller Industrie-Elektronik GmbH has revolutionized its business model, developed climate-friendly products and equipped itself for the challenges of the future - right in the Hanover region.
Roboter der Müller Industrie-Elektronik GmbHHanover Region
Robots from Müller Industrie-Elektronik GmbH

The world is changing - and with it the demands on companies that want to survive in an increasingly digital and climate-friendly economy. But how can medium-sized regional companies like Müller Industrie-Elektronik GmbH meet these challenges and shape their future sustainably? The answer lies in actively shaping the transformation through the support of the transformation network neu/wagen of the Hannover Region Economic Development Agency.

The challenge: successfully mastering change

Müller Industrie-Elektronik GmbH was faced with the major challenge of making its business models fit for the future. It was not only a question of developing new products, but also of finding innovative business strategies that would last in the long term - at a time when issues such as the circular economy and resource conservation are becoming increasingly important.

It's not just about selling products, but about the question of how companies can contribute to the circular economy and resource conservation. And how they can meet the coming economic challenges at the same time.

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The solution: partnership with neu/wagen

The key to success for Müller Industrie-Elektronik GmbH was its collaboration with the Hannover Region Economic Development Agency and the neu/wagen transformation network. The network offers tailor-made solutions for companies that want to develop digitalization, energy optimization and new business models. What particularly appealed to Mr. Matthias Müller was the close integration of science and business in the region.

"The Hannover Region offers an incredible number of funding opportunities. But what was particularly important to us was the neu/wagen network, which supported us with the right partners and resources. Universities and colleges come together here, and together we were able to develop solutions that suit us perfectly."
Matthias Müller, Managing Director of Müller Industrie-Elektronik GmbH

The milestones of the transformation

Herr Müller bei der Müller Industrie-Elektronik GmbHHanover Region

With the support of neu/wagen, Müller Industrie-Elektronik GmbH has reached decisive milestones. A central point was the further development of its own business model. From classic product sales to a hybrid business model that includes a service in addition to the product. An outstanding example of this is the Stuttgart 21 project, in which the company not only supplied the technology, but also co-marketed the evaluation of the data.

But the company went even further: as part of a circular economy project, a sensor that was previously made exclusively from precious metals could now be produced from recycled materials. These recyclates not only offer the same quality as precious metals, but are also suitable for reuse in a second life cycle - a clear step towards sustainability and resource conservation.

Progress has also been made in the area of automation: Thanks to the cooperation with the Hanover Economic Development Agency and the use of cobots (collaborative robots), the company was able to automate monotonous work processes and thus make production more efficient and cost-effective.

Shaping the future together

Herr Müller und Herr Rehr bei der Müller Industrie-Elektronik GmbHHanover Region

The cooperation with neu/wagen shows that it is also possible for SMEs in the Hannover Region to actively shape their own transformation. With the support of the network, companies can benefit from a wide range of offers - from working groups and workshops to direct contacts. Above all, however, the exchange between the companies and with partners from science and industry is promoted, which generates new ideas and solutions for the challenges of the future.

One of Mr. Müller's wishes for the future is to focus more on the hype surrounding artificial intelligence (AI) and further explore the possibilities of this technology.

Conclusion: SMEs are getting fit for the future

Thanks to the active support of the neu/wagen transformation network, Müller Industrie-Elektronik GmbH has not only successfully transformed itself, but is now ideally equipped for the economic challenges of the future. Through close cooperation with universities, colleges and other companies from the region, the Hannover Region will remain sustainable and competitive as a business location.

Contact us

Hanover Region
Communication and network management Transformation network new/car
Florian Rehr
Communication and network management Transformation network new/car
Hanover Region
Economic Development
Department of Economic Development and Employment Promotion

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