City continues advertising campaign for local trade

The motif will be used in a wide variety of media in Hanover until December 2023 - in monthly and district magazines, on the screens of the market hall and also on Hanoverian passenger television. The aim of the measure, which cost around 16,000 euros, is to support the local retail sector and raise awareness of Hanoverians for their city.
"If you want to have lively districts and a vibrant city center, you should actively support local retailers," says Anja Ritschel, Head of Economic and Environmental Affairs, adding: "Local retailers cannot survive without purchases, whether digital or in-store. The big online providers make it very easy for us to order 'from the sofa'. It has consequences for our city if everyone only buys digitally from the big providers. After all, we don't want to do without stores, a vibrant city center and attractive districts. As a city council, we therefore want to actively promote our local infrastructure."

The city administration first launched the "Strengthen local trade" campaign for the 2022 Christmas season. Now the sequel is starting.